Very soon, we’ll be seeing Beyonce’s face on Pepsi cans and other products, as well as her cutouts in stores. Beyonce will also star in a new ‘Live For Now’ global television commercial and Pepsi will also sponsor Beyonce’s 2013 Super Bowl half-time show.
“The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.”And this is what Beyonce had to say…
Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.
